Brands / LUV AJ / Jewelry / Luv AJ The Côte d'Azur Pendant Necklace

Luv AJ The Côte d'Azur Pendant Necklace

Name: Luv AJ The Côte d'Azur Pendant Necklace
Brand: Luv AJ
SKU: B1444173
Price: 170.00 USD
Availability: InStock

Luv AJ

$170.00

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Product Insights & Style Tips

The Luv AJ The Cote d'Azur Pendant Necklace brings coastal glamour to the fore. A crystal-encrusted collar sits like a gleaming shoreline around the neck, anchored by a shell pendant carved from rose quartz for a touch of warm, sea-breeze color. The 14k-gold plate catches light with every movement, while clear cubic zirconia adds a misty sparkle that reads both luxe and effortless.

On the body, the collar rests close to the collarbone with a center pendant that anchors the line. The combination of rose quartz and cubic zirconia catches daylight; the gold plate provides a warm undertone. It layers well with other delicate chains or sits high against a simple neckline, moving gracefully from day to evening and from casual tees to slip dresses.

With Luv AJ's coastal chic DNA, this piece nods to Riviera glamour through a modern lens; the rose quartz shell pendant adds a natural touch that plays beautifully with crisp whites or deep neutrals.

Materials / Fabrication

Crystal-encrusted collar necklace
Shell pendant carved from rose quartz
14k-gold plate
Rose quartz
Cubic zirconia
Imported

Recommended Care

Wipe with a soft jewelry cloth to remove oils; avoid harsh cleaners.
Keep away from water, perfume, and hair products to protect plating and stones.
Store in a jewelry pouch or lined box to prevent scratching or tarnish.
Avoid heavy impact or dropping the piece to protect the rose quartz and CZ stones.

Style Check

Aesthetics: 9/10

Bold coastal glamour with a modern collar silhouette anchors this piece, creating an instantly statement making moment. Crystal pavé catches light along the choker, while a rose quartz shell pendant lends soft pink warmth. The interplay of metallic glow, translucent stone, and organic shell motif yields an editorial, fashion-forward mood.

Craftsmanship: 7/10

Careful construction is evident in the micro pavé setting along the collar and the secure pendant bail that anchors the shell design. The rose quartz appears well cut with smooth facets, and the 14k-gold plate finish looks even in the visible areas. Minor gaps or puckering are not apparent in the image.

Affordability: $$$$

Given the luxury-inspired design and rose quartz accent, the price sits at a premium for fashion jewelry, yet the overall presentation feels premium rather than entry-level. The value feels justified when considering the statement potential, versatile styling, and the look of precious metal coating with crystal detail. The cost aligns with its design and editorial appeal.

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About LUV AJ

Founded by Amanda Thomas, LUV AJ is a Los Angeles based jewelry and accessories brand. Established in 2005, LUV AJ has become a go-to line for edgy, statement making jewelry. Think rock n' roll edge meets laid-back California vibes. Embraced by Hollywood stars and fashion influencers from the around the globe, LUV AJ's popularity continues to grow. Shop this season's latest collection from LUV AJ, ranging in earrings to rings, bodychains, ear cuffs and bracelets.